My last Post!

                                          

As you can see this is my last post as my semester is finished.
So, after these analysis of different TV ads, we could say some things.
In fact, TV ads could be very different in their aims: they can be funny, with suspens or something else, long or very short, the aim could be to prove the quality of the product, the best price…
In conclusion we can say that ads could be very different even when we compare different countries.
But, do you really think that the aim is different? I think no! In fact, it is not the real aim to influence people in their purchases?
Yes, ads are very different in order to affect different type of customers. But as we have seen in the survey, all people are influenced by ads, so I would say that the main aim is to make people buy the products!!! The difference between all these ads is finally that it have not the same quality: a good ad will better affect people than another.

Comparison between two countries

                                                 

As I was in Berlin last week with my class of German, I want this week to present you some ads from another countries in order to compare the way TV ads are used.

So, I have choosen one ad for BWM, an German ad and one ad for Renault, a French ad.

The BMW ad shows more the security of the car even if it is a funny ad with the "men" at the end. But also the sport side because the scene is in the desert and he is driving very fast.

The Renault one is very funny since the beginning. They play a game but it is also sport because they have to be very fast.

So, countries in general could have very different ads but here we can see that it is not the case because, as the ads are used in two different ways, it is also two very different types of cars. So, I think that ad are not always so different depending on the countries.

I hope you loved this trip in Germany and France!

                                         BMW    Renault

Survey about TV ads

                                                

Hello everybody!

This week is a special week! In fact, I have made a survey about TV ads in order to know customers habits and to see what they think about it. I have made this survey with Survey Monkey and 21 persons have response to it.

As you can see when you read my report about it, all people think that there are too many ads at TV. But it is realy this type of ads that affect people, in comparison with newspapers ads or ads in the street. And that's why I have choosen to made this blog: people are affect with TV ads and generally, when an ad is good, people remember it. My survey has also revealed that people like funny ads and they remember this type of ads when they make purchases!

So, I wish you a good week end!

Market Research Organization 

TV ads Report 

Executive Summary

We have been contacted by a market research organization which wants to have some information about people’s habits concerning the ads they see on TV and also their opinion about that. In order to know people habits, we have made a questionnaire on Internet with 10 questions relating to ads. 21 persons have answers to it. The aim was to see what type of ads the market research organization has to recommend to its clients. 

Introduction

This report will look at:

• TV ads’ influence on people
• Consumer habits about TV ads
• Consumer thinking about ads
• Consumer preferences

Findings

1. In general, TV ads influence people in their purchases, so doing TV ads for new products may be an investment for the enterprise but people could also be influenced by ads in their purchases.
2. 100% think that there are too much ads on TV, so one problem is that people, in general, watch another channel when ads are on TV, so ads have to captivate them. In the same way, they like funny ads mostly or ads with suspense. They have to be captivated by the ad in order to watch it until the end. The 118 218 ad for example, has suspense and moreover is funny, but also the Charal one or the M&M ads are the most mentioned ads. These types of ads could be good examples to show that people like funny ads.
3. Moreover, people are more captivated by TV ads than newspapers ads or ads in the street that’s why TV ads have a positive consequence of sales. In fact, other ads, although they are cheaper, are not a good way to sell products.
4. Last, we can say, as people think that there are two many TV ads, the ads should not be too long and at the beginning or at the end of commercials in the middle of a film.

Conclusion

TV ads have to be employed and moreover funny ads with suspense. 

Recommendation 

The market research organization, depending on the client, has to decide what type of TV ad has to be employed, more or less long, but we think that suspense and funny ads are the best way to influence people and to captivate them. The first aim is that people have fun when they see the ads and that they want to see it until the end. We think that the best way to satisfy the market research organization clients is to have a meeting together every week and to decide, depending on the client, what type of ad they have to use. 

Nathalie

Research and Development Director

11 April 2006

Do you want to travel?

                                              

Hello!

This week we will see two different ads of companies that offers you to travel, one for southwest airlines, an airline company and one for delta shuttle.

As you can see the first one have choosen to promote its brand in mention its sponsorship for football. The second onne has adopt a more classical method in shown to the customers that everybody can "have a seat".

In fact, I think that it is a good idea to mention the fact that you are a sponsor because it show for the airline company that it is wellknown company, that it has money to sponsor it, so that it is not a young company, but a company which has experience. And for people who are afraid from airplane, it could be reassuring.

I think that the second one is not bad, because the idea of an hold up is good, but the problem is that when it is on TV at the same time that the first one, I think that southwest airlines has more success. In fact, as it could affect only mens, because of football, it is also funny, and the fact that it is a woman that shoot in the balloon affect also women. In fact, today there are not only mens who are interested in football.

So, as you can see, today there are a lot of different means to do ads!

                 Southwest Airlines                  Delta Shuttle

Sport ads

                                              

This week we will compare two ads of the same brand. In fact, Nike ads.As you can see the brand use two different themes to show the power of their shoes. So, in the first one, the ad is funny and with suspense, at the beginning you really don’t know what the aim of the ad. In the second one, the ad is also with suspense but it is lugubrious. The aim is to prove that you can live longer when you do sport.

I have chosen these ads because I found it really good for the suspense, I think that everyone that see the beginning wait the end to know the brand and I think that it is a good mean for the brand to do an ad.

                                    Nike1      Nike2

Food Ads

                                          

This week I will analyse two ads about something to eat.In fact, I have chosen these ads because they really show that food ads are often exaggerate.In the first one, the man is becoming an ice block because the chewing gum is so refreshing and in the second one, the sausages are so good that the dog assaults the men.The aim of these ads is to prove to customers that these products are the best: “this” chewing gum is the best and “these” sausages are the best that you can find! In fact, people can do everything to have these products, as the dog. The aim is also to prove to customers that they have to try it. So, the good mum will try the sausages and people who want to have fresh breath will try this chewing gum.I think it is funny because it is exaggerate especially the second one. And as we have seen with the beer ads last week, there are many ways to do an ad: you can do it in order to make laughing people or something else, and I would say that in the food ads the aim is to make laugh.So have fun! 

       Sausages                                           Dentyne

Just for fun: let's see this one: very funny!

                      Fresh

Beers Ads

                                                  

There are some Brands that are looking to aim young people, some wants to aim elderly people and some parents. There are also different ways to do an ad: you can do it in order to make laughing people, to make suspense, to prove that the product makes you popular…
Here you can see different ads of the same brand: Bud Light. And as you can see it use different ways to attract people: the first one use the fact that nobody can live without this product: the two boys are doing everything to have beers, and the other boy is screaming because he had no more beers. It aims a large scale of people: young to older people. But it makes also suspense, because you can not see the brand at the beginning of the ad.
In the second one, you can see that it aims young people. The brand wants to prove that drinking Bud Light beers attract women. But there, you can see the brand just at the beginning, so the suspense is how the other boy would use what he just saw to attract women.
The third one proves again that you can do everything in order to drink a Bud Light beer, because you need it.
So, as you can see, a brand can use different ways to make an ad in order to attract customers. Bud Light beers has decided different ways: in some ads you can see the brand at the beginning, some want to prove that people can do everything in order to drink a Bud Light beers and others proves that it makes you popular.
So these ads prove that brands can have different ways of doing an ad.

           Bud Light1     Bud Light2     Bud Light3

Kawasaki Ad

Hello everybody, as you can see I have put a Kawasaki ad last week.

I found this ad funny, because you can see a moto which is very rapid, and as it is so rapid, the flash can not see it, but the tractor which it exceed. That would probably show to people that the moto is so powerful that we can not see it!

Just for fun!

                                     

 

Concerning the road Ads I have found another ad that is very funny! Just see…

                                      Kawasaki

 

TV ads about cars

                                          

You can see below two ads about cars: one for Fiat and one for Opel.
We can see that the aim of the two brands is to show to people that these cars are loved by their owners. In the first one, the driver doesn’t want that someone touch his car. In the second one, we can see that the owner love his car because he is happy when he eats for example but also when he drives. Moreover, he always thinks to his car, because he is thinking of the road when he is eating!
So, for the cars ads in general we can say that the aim is to show that people love their cars because they are comfortable, solid and because it makes them happy! The technology is also mentioned in some TV commercials, as you can see in the Audi ad, where the comfortable side is also notified.
Humour is often employed to attract customers, in the Fiat ad, we can see at the end the cyclist which falls and for the Opel ad, how he is eating. Moreover, the suspense is employed too, because we always wait of the end, to know for what kind of products the ad is.
Concerning the people it target, I think that some cars ads are more intended for young people as the Opel ad and other more to families like the Audi one, where we see that children are in security.

  Fiat Ad          Opel Ad           Audi Ad