There are some Brands that are looking to aim young people, some wants to aim elderly people and some parents. There are also different ways to do an ad: you can do it in order to make laughing people, to make suspense, to prove that the product makes you popular…
Here you can see different ads of the same brand: Bud Light. And as you can see it use different ways to attract people: the first one use the fact that nobody can live without this product: the two boys are doing everything to have beers, and the other boy is screaming because he had no more beers. It aims a large scale of people: young to older people. But it makes also suspense, because you can not see the brand at the beginning of the ad.
In the second one, you can see that it aims young people. The brand wants to prove that drinking Bud Light beers attract women. But there, you can see the brand just at the beginning, so the suspense is how the other boy would use what he just saw to attract women.
The third one proves again that you can do everything in order to drink a Bud Light beer, because you need it.
So, as you can see, a brand can use different ways to make an ad in order to attract customers. Bud Light beers has decided different ways: in some ads you can see the brand at the beginning, some want to prove that people can do everything in order to drink a Bud Light beers and others proves that it makes you popular.
So these ads prove that brands can have different ways of doing an ad.
