This week we will compare two ads of the same brand. In fact, Nike ads.As you can see the brand use two different themes to show the power of their shoes. So, in the first one, the ad is funny and with suspense, at the beginning you really don’t know what the aim of the ad. In the second one, the ad is also with suspense but it is lugubrious. The aim is to prove that you can live longer when you do sport.
I have chosen these ads because I found it really good for the suspense, I think that everyone that see the beginning wait the end to know the brand and I think that it is a good mean for the brand to do an ad.