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Hello!
This week we will see two different ads of companies that offers you to travel, one for southwest airlines, an airline company and one for delta shuttle.
As you can see the first one have choosen to promote its brand in mention its sponsorship for football. The second onne has adopt a more classical method in shown to the customers that everybody can "have a seat".
In fact, I think that it is a good idea to mention the fact that you are a sponsor because it show for the airline company that it is wellknown company, that it has money to sponsor it, so that it is not a young company, but a company which has experience. And for people who are afraid from airplane, it could be reassuring.
I think that the second one is not bad, because the idea of an hold up is good, but the problem is that when it is on TV at the same time that the first one, I think that southwest airlines has more success. In fact, as it could affect only mens, because of football, it is also funny, and the fact that it is a woman that shoot in the balloon affect also women. In fact, today there are not only mens who are interested in football.
So, as you can see, today there are a lot of different means to do ads!